Tata Docomo has teamed up withmicro-blogging site Twitter to launch a new initiative called Twittcom, that will allow its GSM pre-paid customers to recharge and activate a Value added service/ application through Twitter.
Twittcom, has been developed indigenously by the team at Tata Teleservices Limited.
Commenting on the new service, Ritesh Ghosal, Head of Brand Marketing at Tata Teleservices Limited said, -As a brand, Tata DOCOMO has always differentiated itself with its Innovations, whether it is 1p/sec pricing for calls, or advertising, efforts have always been made to add value to the lives of consumers. With the increasing consumption of Internet and the rise of social media it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future. Our community on Facebook is amongst the strongest in the world and Twitter too will reach the same levels quite soon.
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To use Twittcom, Tata Docomo customers need to follow this simple process:
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- Go to the Twitter handle of the company @tatadocomo, and typein #reg
- They will then receive a pin code for verification through SMS.
- Once the verification code is received, customers need to go to the twitter handle again, and key in #code . They will then get a retweet confirming registration.
- For activating value added services, customers need to go to the handle (@tatadocomo) and key in #act# . They will then get a twit back confirming activationof the service.
